THE GREENHOUSE

 The old ways are dead.

Welcome to The Greenhouse, where talent isn’t mined — it’s grown.

At Baby Grand, we believe art thrives when nurtured with care, not stripped for profit. The Greenhouse is our reimagined approach to cultivating emerging talent — a space where artists can break free from the exploitative practices of the past and create authentic work driven by a compulsion to say something new, rather than satisfy trends or external expectations.

We reject outdated hierarchies and systems that commodify creativity. Instead we focus on empowering creators to build sustainable, fulfilling careers. Whether you’re a musician, designer, performer, or multidisciplinary visionary, The Greenhouse is where raw potential is cultivated into something remarkable.

Through hands-on mentorship, resources, and an unwavering commitment to your vision, we help you grow on your own terms. We provide the tools to build a foundation and navigate with clarity and confidence, and expose you to our growing network of brands, buyers, and co-collaborators who are eager to help push your work out into the world.

Our Pilot Cohort (2025) is launching this summer, and we’re looking for five special creators to participate. Sound like you belong here? Click below our program details, and let’s grow something unforgettable together.